OUR STORY

Built by experience.

Driven by purpose.

Texpert was created for one reason: textured hair deserves tools that truly understand it. For over thirty years, we've worked behind the chair, listened to professionals, and curated solutions that elevate every cut and style.

Trusted in 900+ salons

Across North America

30 years of hairstyling

Professional experience

50 years of combined

Texture expertise

Tools that perform.

Every time.

OUR MISSION

We're building the future of texture.

We exist to set the new standard for textured hair by creating and curating premium, purpose-built tools designed specifically for waves, curls, and coils.

We believe textured hair deserves solutions created with intention, not adaptation. Our mission is to deliver innovative products that inspire confidence behind the chair and at home.

The principles behind every product.

Craftsmanship

Precision engineered tools made with integrity and attention to detail.

Innovation

We never stop researching, testing and improving for real-world performance.

Community

We listen, learn and grow with the professionals who inspire everything we do.

Purpose

We're here to elevate texture and empower stylists at every level.

OUR FOUNDERS

Two stylists.
One vision.

Texpert was founded by two licensed stylists with over fifty years of combined experience behind the chair.

We saw the gap. We felt the frustration. So we decided to curate and create what we wish we had—tools that respect our craft and our clients.

Tippi Shorter Rank & Kauilani Goodwyn

CO-FOUNDERS OF TEXPERT

OUR HERITAGE

20 years of
purposeful progress.

From behind the chair to in your hands—our journey has been shaped by passion, persistence and purpose.

2016

Texpert was founded with a mission to create innovative professional tools designed specifically for textured hair.

Today

Trusted in 900+ salons across the country, Texpert continues to innovate and provide professional-quality tools for textured hair.